combined with the possibility of being able to touch and try the products with their own hands, has not been lost. It is therefore necessary and urgent to rethink the role and training of sales staff, giving them tools that allow them to recognize people, manage the interaction and make it more rewarding, in a mix of use of technology and creativity of brand marketing, an element more fundamental than ever to make the experience interesting.
There is nothing more unpleasant than meeting a salesperson who knows less about vietnam cell number list the products than we do and who has no value to transmit to us. Technology can also overcome some inefficiencies typical of the physical chain, such as the possibility of avoiding queues at the checkout by paying with an app or having an out-of-stock product delivered to your home (a choice that also proves strategic for reducing stocks, being able to limit the floor space of warehouses). Receiving a personalized service or advice is in itself an excellent reason to go to the store, especially if you can take advantage of all the benefits of online commerce: from loyalty to in-depth information, from fast payment to home shipping.
Smaller, smarter, more efficient stores seem to be the answer for retailers, not so much of the future, but of the present . Why Warby Parker is the poster child for the store of the future.