The Social Network from Mountain View

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In the not so distant 2002, enterprising American businessman Reid Hoffman founded the social network LinkedIn, the activity of which unfolded in his own living room. Initially, the project’s philosophy itself included the idea of ​​uniting professionals from all over the world for successful and effective cooperation.


Today, LinkedIn is the largest social network for business communication, which offers a wide range of opportunities:

conducting a search for business contacts;
publication of professional resumes and vacancies;
job search;
creation of interest groups;
the opportunity to cover your business trips;
upcoming conferences etc.
In fact, LinkedIn is something like a business Facebook, where communication does not go beyond business purposes, and entertainment content is completely replaced by informational content.

"Office plankton? No!"
Once the main user of the network was a typical American clerk, now the contingent includes about 200 million people from all over the world. Everyone is represented here: from McDonald's employees to the heads of the china whatsapp data largest world companies. As for our country, the number of Russian users has barely exceeded a million. Mass craze for LinkedIn has so far passed Russia, because domestic businesses prefer to use Facebook for business contacts. And until the Russian-speaking audience begins to gain momentum, using LinkedIn to its full extent remains impossible.
Despite the poor interface, alien to the Russian user (after all, we are accustomed to everything colorful and bright), the network provides a lot of opportunities not only for specialists and professionals, but also for entire companies.


"How to use?"
Using LinkedIn will allow you to highlight your company's activities: from major deals and tender victories to corporate events and charity events. Agree, it is always nice to brag about your achievements among competitors! Do not forget to update your statuses, write about what will attract and interest potential clients. With the help of LinkedIn, you can maintain your corporate blog, publishing articles and other materials. The network also provides the opportunity to join thematic groups and participate in numerous discussions. Share your experience with your colleagues, perhaps you will find a solution to complex issues here.


LinkedIn also offers the option to pay for posts: not only subscribers, but also regular users can become readers of your article or interesting news. Target the audience that will view the post depending on its location, market sector, position, age, etc.

Punish your HR manager if he doesn't know about LinkedIn!
It is difficult to overestimate its importance when it comes to finding personnel. Do you want a talented PR specialist? Your colleagues in the market can recommend a specialist by leaving their recommendations. Post vacancies and you will easily find the one you are looking for.

Advertise yourself!
With LinkedIn Ads, you can place banner ads. Here is how NextBee describes this service: “The effectiveness of LinkedIn Ads is unprecedented. We have never seen such an influx of customers from small and medium-sized e-commerce companies. LinkedIn Ads is the only online advertising service that allows you to select a target audience of executives of companies of certain sizes and industries, as well as directly contact specialists from your target audience.” Once again, we emphasize that with the help of LinkedIn, you can conduct powerful audience targeting and make your advertising campaign the most effective.


This is indeed a good tool for attracting clients, but the advertising in question is a very expensive pleasure. And whether it is effective within the framework of Russian realities is a moot point!

Spy on your competitors!
A huge number of organizations have open profiles on LinkedIn. It has everything: key information about the company, its staff, its projects, and much more. This provides an exceptional opportunity to find a business partner, a client, and also to analyze the activities of competitors.


And don't forget about yourself! Use the Company Buzz tool to track what people are saying about your company on LinkedIn and Twitter.

A living example!
Every year, LinkedIn creates a kind of rating of the top pages on the network. The main criteria are:

Visual content;
Content;
Active interaction with the audience.
One of such pages, according to the results of the 2012 rating, was the international business school "Insead".
Audience: 17 thousand people.
Visual content: the page interface fully reflects the product that the company offers - education.