10 Marketing Trends for 2025: Position Your Brand for Success!

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As the new year approaches, brands face a scenario full of changes: disruptive technological advances, new consumer expectations and market transformations. In times of high competitiveness, anticipating marketing trends for 2025 can be the difference between growth or stagnation.


Kantar’s global “ Marketing Trends 2025 ” report provides valuable insights for brands looking to stay relevant in the coming year.

In this blog, we will highlight the 10 most important trends to transform your strategies and ensure the competitiveness of your business.

Continue reading and find out how to boost your results next year!

Why is it essential to follow Marketing Trends for 2025?
In a scenario of constant change, it is essential that brands adapt quickly to new market dynamics.

To help with this process, Kantar has launched the new edition of its global Marketing Trends study . The report aims to guide brands, media outlets and advertising companies for the 2025 scenario, based on the opinions of Kantar experts and various studies and surveys carried out throughout the year.

Below, check out the main marketing trends for 2025 , extracted from this report, and learn how to boost your strategy next year!


Stay up to date with the main Marketing Trends for 2025!
1. Generative AI and the search for safety and trust
Generative Artificial Intelligence (AI) is already a powerful tool in marketing, but by 2025, transparency in its use will be essential.

The reason? Simple: consumers want trust. With more and more ads being generated by AI, concerns about authenticity and ethics are growing.

Therefore, brands will need to invest in practices that ensure data security and clarity of their intentions. This not only reassures the public, but also builds trust, a pillar for any lasting relationship.

Read also: Ethics of Artificial Intelligence: 3 Problems Generated by AI


2. Sustainability as a strategic pillar of marketing
If your brand has not yet incorporated sustainability as a core value, now is the time!

By 2025, sustainability will be more than a differentiator; it will be a requirement! The good news? Adopting ecological practices not only attracts consumers, but can also generate savings, optimize processes and strengthen the brand’s reputation.

Read also: Why should your company invest in Green Marketing?

3. Inclusion as a competitive advantage
Currently, a large part of the population believes that companies have a responsibility to act in building a fairer society.

Given this, inclusion will be essential for brands looking to diversify audiences and increase revenue . And we’re not just talking about rhetoric, but real actions that represent different communities.


Kantar estimates that by failing to invest in LGBTQIAP+ communities, women, people with disabilities and black people, brands could potentially lose R$1.9 trillion.

4. Social networks will need to reinvent themselves
According to Kantar, consumers’ attention to ads on social media platforms has been declining in recent years. By 2024, 31% of people said that such ads capture their attention, a sharp drop from 43% the previous year.

Therefore, in a scenario of increasing audience selectivity, brands will need to be more creative to stand out in 2025.

So, the key to achieving engagement will be innovation! To stand out, it will be essential to explore latvia whatsapp data new forms of narrative, with interactive content, dynamic videos and authentic storytelling that resonates with the expectations of an audience that seeks more meaningful and engaging experiences.


Read also: Storytelling on Social Media: Creating Stories that Connect with the Public

5. New strategies for the low population growth scenario
With global demographic growth slowing, brands will have to innovate to attract new consumers.

In other words, it will be necessary to go beyond the traditional. Segmentation strategies, personalized campaigns and the exploration of market niches will be fundamental to sustain growth.

6. Platform-Optimized Video Strategies
Video consumption is more diverse than ever. From streaming platforms to social networks, each channel requires different formats and approaches.


By 2025, brands that adapt their video campaigns to each platform (and learn how to use the right combination for each campaign) will have a competitive advantage. Ultimately, adapting will be vital!

Read also: 14 innovative video content ideas to strengthen your brand's digital presence

7. Creator Communities as a Bridge to Consumers
Content creators are true strategic allies. Through authentic partnerships, they help brands connect with audiences in a more human and genuine way.

Furthermore, supporting independent creators strengthens the brand's reputation and opens up avenues to reach new audiences, creating a relationship of trust with the consumer.

Also read: Influencer Marketing: Free Tools to Find the Perfect Influencer

8. Innovation as a lever for growth
Big brands face challenges to grow. In this context, innovation will be essential .

To do this, it is important to explore new product categories, create exclusive experiences and seek creative solutions as paths that can take your brand to new heights.

One example? Brands that transform their identities to go beyond their traditional markets, such as unexpected collaborations with other brands.

Read also: Collabs between brands: Take advantage of this trend!

9. Live Commerce and the impact of live streaming
Live commerce continues to rise and promises even more impact by 2025.

In this scenario, platforms like YouTube and Instagram are perfect stages to engage consumers in real time, generating a sense of urgency that encourages instant purchases.

Ultimately, this strategy is especially effective for fast-moving consumer products, but all sectors can benefit from it.

Read also: Live Commerce: 10 Tips for Selling Live on Instagram!

10. Retail Media Networks as a Personalized Strategy
In fact, Retail Media Networks (RMN) are revolutionizing the way brands interact with their audiences.


With first-party data, you can create highly targeted and personalized campaigns across multiple touchpoints, such as retailer apps and websites, digital displays in physical stores, and even third-party partner media.

Thus, this approach allows you to optimize advertising investments, increasing campaign effectiveness and return on investment (ROI).

In other words, brands that take advantage of these opportunities will be one step ahead in the race for consumer attention.

Turn Marketing Trends for 2025 into results!
Marketing trends for 2025 are more than just a guide; they are a golden opportunity for brands to stand out in a competitive market.

Therefore, anticipating these changes and integrating them into your strategies will help your company start the year off on the right foot.