What does such an online engagement strategy look like? Customer engagement, or customer loyalty, starts with simply listening to what your customers want to tell you implicitly and explicitly, while they are active online on one of your channels. The longer you listen to them, the better you will understand them and the better you will be able to classify them into a specific segment. Based on this, you can also start to 'talk back' in a targeted manner by offering relevant content or making suggestions. In fact, you are entering into a dialogue with your customer - on an individual level, that is. And the longer you are in conversation with your customers, the more you learn from them, which allows you to further optimize your dialogues.
In this way, you are essentially applying the five lessons of Facebook to your own online cyprus phone number list channels. Sounds simple, right? Of course, there is more to it than that, and it involves storing the data you ‘capture’ from your visitors in a systematic, scalable and segmentable way; but the core is really nothing more than listening, understanding, responding and then continuously improving and fine-tuning this ‘dialogue process’.
There are various tools available to support this engagement process. These build profiles of every online visitor, across all online channels, including social media and mobile channels. Based on these profiles, visitors are automatically segmented, so that marketers can then conduct targeted online dialogues with these individual visitors. Advanced engagement solutions will (therefore) have to have at least the following three characteristics: they are cross-channel applicable so that you can follow the individual visitor on his entire 'journey', across all channels: Facebook, Twitter, your action sites, your corporate site, your e-mail channel, your mobile channel, you name it. They must also be able to respond in real time to the visitor's behavior on each of these channels. This creates the game of action-reaction, or an online dialogue. In addition, they must be able to work seamlessly with other customer engagement (partial) solutions, such as CRM, CMS and DAM systems, e-mail management solutions, offline call center applications, retargeting solutions and online analytics tools. In this way, you can bring your fragmented customer information together in one clear online profile.