Which CMS to choose for an online store: Rubix company experience

[mostakimvip06]

Just a few years ago, only large companies could afford to create a functional, colorful and informative website. This is due to the fact that it was necessary to write codes from scratch for projects with a complex structure - web applications, platforms with high turnover, large online stores, etc. Such work required large time and financial investments.

Now the situation has changed radically thanks to a large selection of ready-made CMS. This is a great alternative to expensive self-written sites and constructors that have poor functionality and are suitable for creating only landing pages and business cards.

If you are thinking about creating an online store, it is important to choose the right CMS. This will ensure ease of use of the site and will not waste your budget. In this article, we talk about the types of engines and the criteria for choosing the right one.

What is CMS
The concept stands for Content Management System, or "content management system". This specialized software allows you to create a web resource and manage its content. Thanks to CMS, you can add pages, buttons, configure technical parameters, connect payment gateways, publish various content, change the design, etc. Thus, the engine allows you to independently install a site on the hosting and start using it for those who do not have deep knowledge in programming. If integration with other sites is not required, there is nothing complicated in working with CMS.

The content includes the following file types:

articles;
images;
database;
software scripts, etc.
The functionality of the online store and its promotion in search engines depend on lebanon whatsapp data the choice of CMS. Therefore, even at the stages of planning the site, you need to study the capabilities of the engines. This will help avoid situations when you cannot implement some idea due to technical limitations of the CMS.

This one, or this one... I can't decide.

*This one, or this one... I can't decide

CMS Selection Criteria
An online store is an online platform where users can purchase goods via a browser or application. To create such a site, special functions are needed.

When choosing a CMS for an online store, you need to pay attention to the following parameters:

Ease of use. It is important that you can easily publish, edit and delete content from the site. The ease of use of the engine and the speed of solving problems depend on this. It is worth paying attention to CMS that have a WYSIWYG (What You See Is What You Get) interface. This will allow you to work with content without using code. However, the ability to edit the latter in the admin panel should also be present.
Ease of optimization. This parameter determines the promotion of the site to the top of search results, and therefore the number of sales. Most CMS presented on the market are adapted for SEO, but the built-in functionality may not be enough. The engine should have the ability to configure meta tags through the admin panel or plugins, manage the robots file and XML sitemap, connect metrics for collecting statistics for search engines without having to get into the code, manage canonical URLs.
Customization capability. This is one of the most important parameters. The flexibility of CMS settings determines the ability to adapt the site to business needs. It is necessary to study the engine's ability to integrate with other services and CRM programs that help manage the company's work processes and customer relationships. With the help of such application software, you can increase sales, optimize your marketing strategy, etc. It is also worth familiarizing yourself with the maximum capabilities of the CMS, the availability of extensions and modules, the number of themes and templates.
Top CMS
In this section we will talk about popular CMS, their advantages and disadvantages.

When I learned everything about CMS and understood how to choose

*When I learned everything about CMS and understood how to choose

"1C-Bitrix"
Commercial CMS from the developers of the popular CRM in Russia. The engine is mainly used for b2b and b2c segments. It is ideal for creating various websites - corporate, marketplaces, online stores and even social networks.

The engine functionality changes depending on the tariff plan - the developers have provided many default functions. If necessary, you can expand the capabilities of the site using modules. For example, connect a shopping cart and cash registers.

"1C-Bitrix" is distinguished by high security, a complex interface and a large number of ready-made templates. This allows you to launch a site of any complexity in a short time. The CMS is suitable for working with large amounts of data, has built-in payment systems and ongoing technical support.

Advantages of "1C-Bitrix":

Availability of analytical tools - A/B testing, surveys, web analytics.
Possibility of customization to business needs using various modules.
Compatibility with other software from the manufacturer.
Advanced SEO functionality.
Two-way integration with 1C and other services - payment systems, delivery services, social networks, etc.
Constant technical support.
More than 10 interface languages.
High level of security, protection from viruses and attacks with timely system updates and an active license.
Lots of catalog templates.
Automated error checking in code.
The disadvantages include the higher cost of developing websites on 1C-Bitrix than on other platforms. This is due to the fact that you need to pay for a license. It is also worth considering that the engine places high demands on the hosting capacity.

Examples of companies whose websites were developed using 1C-Bitrix:

LORENA , "VSP74" , "33 lambs" , "LogistikAvto" , "Plitka Moskvy" .

WordPress
This is one of the most popular CMS in the world. The engine is suitable for creating portfolios, personal blogs, online stores, corporate and one-page sites. Users have access to more than 45 thousand free plugins and 2 thousand styles. This allows you to solve various problems and implement any ideas. If necessary, you can use paid modules and themes to expand the functionality, for example, Woocommerce, which allows you to create an online store based on WordPress.

Benefits of WordPress

Free access.
Possibility to connect different modules.
19 interface languages.
A large selection of ready-made plugins and templates for design development.
Intuitive interface.
Availability of various plugins for search engine optimization - filling in meta tags, generating CHPU, creating micro-markup and sitemaps.
The ability to customize the site to suit business needs thanks to open source code.