SEO on Tilda: which sites are suitable for this platform

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Tilda is a popular website builder that allows you to quickly and affordably create a web resource. The platform allows you to independently configure various integrations with messengers and CRM.

Although creating websites on Tilda may seem like a good idea, we recommend that you take your time and read the article carefully. If you plan to do SEO promotion, you should carefully study the limitations of this platform, as they can seriously affect the success of your project.

Technical limitations
One of the main disadvantages of Tilda for SEO is its limited technical capabilities. The platform does not provide access to the site code. This means that it is impossible to optimize page loading speed and implement complex technical settings.

This is especially critical for sites with a large amount of content. Slow loading of the resource can negatively affect behavioral factors and ranking of the site in search engines.

In addition, such important functions as:

Caching. It is necessary to speed up the loading of the resource. Here we talked about why it is important for the site to work quickly.
Micro-markup. Not all options are available in Tilda. For example, you cannot set up micro-markup benin whatsapp data in schema.org format, except for the one that is present by default in product page templates. However, you can do this in json-ld format.
Configure server parameters such as Last Modified, which helps tell crawlers when the content on your site was last updated.
Cleaning technical duplicates. Yandex Webmaster often complains about them, but it is impossible to fix this on Tilda.
When Tilda's functionality doesn't allow you to unleash your full potential

*When Tilda's functionality doesn't allow you to reveal your full potential

Limited SEO settings
Tilda allows you to perform basic website settings that are important for search engine optimization, such as meta tags, robots.txt and sitemap.

However, the platform has its limitations. For example, it is difficult to set up URL templates, which are convenient for regional promotion of the site. All edits will have to be made manually on each of them.

Lack of complete control
On Tilda it is impossible to implement many options that are important for SEO, such as setting up specialized filters and sorting content.

This can significantly reduce the effectiveness of website promotion in a competitive environment. After all, such functions play a key role in attracting and retaining traffic.

SEO specialist looks at how to create landings for an online store on Tilda

*SEOshnik looks at how to create landings for an online store on Tilda

The need for manual labor
SEO on Tilda requires a significant amount of improvement. For example, to implement micro-markup or redirects, you will have to resort to manual coding, which can be ineffective and time-consuming, especially on large sites with many pages.

In addition, Tilda does not have the ability to simultaneously add a cross-cutting block to all pages of the site, except for the header and footer of the site. This is not very critical on a small resource. However, on sites with a lot of content, you will have to tinker with it.

Let's give an example: if we want to display a calculator or a feedback form on all pages of the resource, we will have to do it manually. Such a platform limitation forces us to spend a lot of time on developing the site, creates problems for scaling projects and complicates the process of supporting and updating the site in the future.

Scaling and future limitations
Tilda websites often face scaling issues. Managing web resources with a large number of pages or different types of content is a difficult task due to the platform's limited capabilities. The difficulty in setting up different regional versions of the site and the inability to implement automated SEO solutions can seriously limit the growth and development of the project.

Due to the above features, we do not recommend creating online stores, catalogs, and resources with a complex structure on Tilda. Otherwise, you will not be able to compete with other sites and the money spent on resource development will be wasted.

I used Rubiks' recommendations and created a simple and selling website on Tilda

*I used Rubiks' recommendations and created a simple and selling website on Tilda

But there is a nuance...
However, do not rush to abandon the creation of a site on Tilda. This solution is perfect for those who want to test hypotheses on attracting traffic. The main thing is to understand that in the future you will have to move to another platform.

Tilda is also suitable for developing the following types of websites:

Multi-page resources with low competition.
Sites that are promoted in 1-2 regions.
Resources with a small semantic core.
Another undeniable advantage of Tilda sites is that the cost of development is lower than the cost of creating resources on WordPress or Bitrix. However, it is important to consider that due to the large amount of manual work, technical support may cost more. If you decide to fill the site yourself, this will also take more time. The choice of platform depends on your specific goals and project requirements.

If you are thinking about developing your own website , contact the Rubix Internet Agency. Our specialists will help you choose the right platform, taking into account the prospects for its promotion. We know how to bring any site to the top of search results.