Categorizing customer needs

[mdsojolh444]

Actual and potential needs
Customer needs can be broadly divided into two categories: manifest needs and latent needs.

Visible needs are needs that the customer is aware of.

For example, a specific request such as "I want a new smartphone" is an explicit need.

By responding to customer needs, companies can relatively easily encourage purchases.

On the other hand, potential needs are hidden needs canada whatsapp number data that the customer himself is not even aware of.

A vague desire such as "I want to live a more convenient life" corresponds to a latent need, but in many cases, customers cannot imagine a specific solution.

For example, food delivery services meet the vague, latent need of customers to "make their lives more convenient."

In addition, the feeling that complex software or apps are difficult to use may be an indication of a latent need for support or to use them more conveniently.

If companies could recognize the latent needs of customers, such as "I want support" or "I want to use the service more conveniently," and provide the necessary improvements and support, customer loyalty would increase.

In this way, if a company can identify latent needs and provide products and services that meet them, it can create new value and differentiate itself from its competitors.

Therefore, it is important for companies to respond quickly to existing needs while also putting effort into uncovering potential needs.

Customer needs are divided into three categories:

Functional needs
are requirements regarding the basic functions and performance of a product or service.

For example, a smartphone's battery life or screen resolution.

Psychological (emotional)
needs These are the emotional needs such as satisfaction and security that are obtained by using a product or service.

Psychological (emotional) needs include the sense of superiority that comes from purchasing luxury brand products and the exhilaration that comes from the extraordinary experiences that come with traveling.

Social needs
are the demands for social recognition and relationships that can be obtained through products and services.

Examples of this include the status that comes with owning a luxury brand bag and the social recognition that comes with choosing environmentally friendly products.

These needs are interrelated, and one product or service may meet several needs simultaneously.

By understanding and responding to these needs in a balanced way, companies can develop effective product development and marketing strategies.