Content Marketing

[hasinam2206]

The Marketing Director course covers more than 30 topics, but today we'll talk about content marketing.

Content Marketing

Indeed, when we talk about “the internet”, we should not only imagine a laptop or computer, since today 80% of internet use in most industries is through smartphones. What does our luxembourg telegram data brand look like ? We all work on the homepage of our site, but the customer usually visits not only the homepage, but also the pages with specific products. After the first scroll on these pages, our brand almost disappears. Then the customer interacts with the content. The success of our sales depends a lot on the quality of this content, its relevance to the needs and expectations of the customers, and how well it meets the requests of each customer.

How global E-commerce invests
How the global E-com invests

And to back up my words with more reliable sources, I want to note that global trends, which today's largest e-commerce players are investing in, indicate that the bulk of investments are now directed not only to search engine optimization, but also to content. Note that content is mentioned repeatedly in surveys of the world's most popular e-commerce players, as well as in reviews and various marketing strategies.

PR and influencers
PR and influencers

When we talk about “content management,” it’s important to understand that it’s one of the primary tools of the CMO, acting as a conductor. Content is not just what’s published on our platforms, but also how our brand is presented on other external platforms, not always where we have full control over the content.

Our brand will be remembered, we collaborate with various bloggers and influencers. It is important to remember that PR is a key component not only of reputation, but also of the character of the brand and its tone . When working with external channels, over which we do not always have full control, it is important to maintain consistency and understand that each interaction can significantly affect the perception of the brand and its sales.