1. Reflect on why you want to go viral in the first place

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Are you looking for more mentions? Brand awareness? Trying to catch the eyes of customers?

Aligning your viral attempts with your overall goals will guide you toward creating meaningful content rather than just throwing something together and hoping that it sticks.

You need a plan of action with your content, and viral ig data campaigns are no different. Years ago, marketers might have tried to argue that viral content has to catch on in whatever way possible.

Times have changed, though. Not all press is “good” press anymore.

2. Become a master of social media reporting
Remember what we said earlier about your audience playing a pivotal role in what gets shared?

Whether you’re looking to curate or create viral content, you need to know what resonates with your followers.

How do you figure that out? For starters, look at which pieces of content perform best by monitoring these social media metrics:

Audience engagement
Keyword traffic and performance