It’s easier for other team members to take over when required

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Naming Conventions
Using naming conventions for your campaigns is important when advertising data trying to automate and scale:

It’s easier to build reports in GAds
It’s easier to filter and find things
Allows for rules and automations (both inside GAds rules, scripts and external tools like PPC Samurai)
With PPC Samurai, consistency across all campaigns and accounts means that all processes can be applied to all accounts.

Here are some suggestions on some naming conventions you can use in your campaigns:

Campaigns

Search = _SEA
Display = _DIS
Shopping = _SHO
Dynamic Search = _DSA
YouTube = _VID
Brand = _Brand
Campaign Overlays

Remarketing = _RMKT
Smart = _SMRT
Other

Location = _USA
Device = _Mobile
Schedule = _Weekdays
Agency Name = _ABC
Bid Strategy = _tCPA
Examples