User profiling
Privacy and protection of personal data on the one hand , profiling and personalization of the customer experience on the other : when it comes to personal information, brands, marketers, advertisers and operators nepal mobile database in the martech and adtech sector, more generally, often find themselves having to balance two seemingly irreconcilable aspects.
The long-awaited depreciation of third-party cookies also by Google has, in fact, sanctioned the beginning of a historic turning point in the world of advertising and marketing , opening the way to new challenges and great opportunities regarding the possibility of creating strategies targeted at the user.
Farewell to third-party cookies: companies ready to take up the challenge
First-Party Data: The Value That Comes from Trust
Publishers and Advertisers: First-Party Data and Data Collaboration