In this article, we'll break down the key strategies that matter most to B2B and look at some of the most effective ways to generate leads.
But before we get into specific examples and strategies, it's important to get the foundations right and address any issues in your marketing processes.
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If you don't have a clear system for customizing singapore phone number list your marketing strategy based on each lead generation campaign, you're likely to lose control and valuable insights.
Before you dive into testing different lead generation tactics, it's a good idea to implement some kind of marketing campaign structure - whether it's a tool like TrueNorth or a spreadsheet as described above.
With that out of the way, we can move on to the specific lead generation strategies you need to add and sort into your marketing plan.
What B2B lead generation strategies work?
The answer to this question depends on who you ask.
If we were to follow Hubspot's research on the best sources of B2B leads, we would conclude that SEO is the best (identifiable) lead generation channel.
On the other hand, if we were to use the chief marketing officer’s data on the same issue, we would conclude that digital marketing is the most effective channel for generating B2B leads. Of course, there are similar surveys that say that social media and content marketing are the most effective forms of B2B lead generation.