This basically means that when selecting influencers, your brand faces a difficult choice – should it focus on broader reach or higher audience engagement?
There is no clear answer to this question. It all depends on the goals you set for yourself within a given campaign.
Opt for an influencer with a wider reach.
Do you want your campaign to turn an influencer’s audience mexico telegram data directly into your customers? Perhaps an influencer with a relatively small reach but high level of audience engagement would be a better choice.
Fourth, make sure the influencer's message is consistent with your brand.
In an ideal world, working with influencers should look like they speak with the same voice as your brand.
However, practice varies and finding an influencer who will fit perfectly into our brand may be difficult.
However, let's make sure that what the influencer says is as close as possible to what we want to convey.