Now let’s make one thing clear: We do not support guest posting as a link building strategy. In fact, it has been divisive in the SEO community ever since Google’s Matt Cutts declared the strategy dead back in 2014. But the reality is that it is a commonly used link building strategy by SEOs, and whether it’s right or wrong, that’s it.
Digital PR
The link was editorially placed see Google’s link scheme guidelines for more information on how Google recommends you should earn links, which means the journalist made an editorial decision to link to your content.
Links are provided to increase the editorial value of an finland mobile database article or to cite a source. They are earned for creating something great, not because money changes hands.
Links typically come from topically related content on high-authority domains. Think newspapers, industry resources, and other authoritative sources.
Links gained through digital PR cannot be easily replicated by competitors due to the nature of the strategy.
Guest Post
Links are placed within content written by or on behalf of the owner of the linked website. These links are not editorial and should have the rel="nofollow" attribute added.
Links are often placed as a result of payment or a gifted product. This is a violation of Google's Webmaster Guidelines. If this is the case, the rel="sponsed" attribute should be added.
The linking sites are usually of fairly low quality and are often not topically related to the site being linked to.
Competitors can easily copy guest post links by identifying these links using link analysis tools.
Digital PR vs. Traditional PR
One of the biggest areas of confusion when it comes to digital PR is the frequent comparisons to traditional PR – the lines between traditional PR and digital PR have begun to blur.