Generation Through Interactive Tools

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Restaurant servers rely on tips to supplement their hourly wages. Not surprisingly then, numerous experiments have been carried out in the realm of social psychology to determine how and why customers leave the tips they do. In one such experiment, researchers explored the impact of giving customers a gift at the end of a meal; a small candy along with their bill. The study found that when servers gave their customers a single candy at the end of their meal, tips increased by 3.



3% compared to leaving no candies. When servers gambling data vietnam gave their customers two candies, signifying a greater sense of appreciation, tips increased by 14%. Then the researchers tried something different. Instead of increasing the amount of candy offered, they varied the manner in which the gift was delivered. At first, servers would give customers a single candy but then, after a delay, provide a second one as if to imply “I don’t do this for everyone but I’ll give you an extra candy because you’re special”.



Their tips increased by 23%! Experiments like these illustrate one of the most powerful psychological forces in life and in business; reciprocity. What is Reciprocity? Reciprocity is the practice of responding to an often unsolicited, positive gesture, action, or behavior in kind — essentially, rewarding someone for their thoughtfulness with a similar act of your own. You’ve likely experienced this phenomenon when someone did something nice for you out of the blue.