Relevant data for a lead scoring model

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Online engagement
Include your leads' online interactions in the scoring. Take into account the number of page views, which pages the users have viewed, and which and how many offers have been downloaded. Check all of these surveys at regular intervals and adjust your ratings accordingly to always have an up-to-date picture of your leads.

4. Email behavior
Open and click rates of leads who have signed up for your email campaign also say a lot about the contact's interest in your company. Lead scoring also tells you how engaged leads are in clicking through your mailings - and thus how relevant each individual lead is for your sales team.

5. Social media engagement
You can also tell how interested a lead is in your afghanistan whatsapp data offer by how engaged they are with your social media offers. So check whether leads are sharing your content and to what extent they have engaged with your tweets and Facebook posts.

6. Spam detection
Don't just award points for positive aspects, but also negative ratings, for example if you have reasonable grounds to suspect that leads are spam contacts. Fakes can be identified based on completed form fields, primarily in B2B contacts, for example by poor grammar or by entering the traditional "QWERT" keywords. You can also identify spam based on the email addresses provided, for example if alleged companies use simple Google Mail or Yahoo! email addresses. In these cases, simply deduct rating points from the lead.



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Combine data for your lead scoring model from information from your sales team, your own analyses, but also with data from customer surveys. This gives you comprehensive parameters that are valuable to you in converting leads into customers.

Feedback from sales provides important insights for increasing the conversion rate from employees who are directly with the customer or already on site with prospective customers and who are in intensive, usually personal, mutual communication.

The hard data from your marketing analytics also plays a big role in creating the lead scoring model. Find out which marketing efforts lead to changes across the funnel . Award points for content downloaded that has converted contacts into leads, and a higher number of points to users who download content that has been proven to convert contacts into customers.