Why do Digital Marketing?

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Before delving into a specific concept for what we call digital marketing , it is worth knowing that it is also often referred to as: internet marketing, online marketing, e-marketing or online marketing.

Technology advances every day and its developers continue to surprise us with new devices and/or digital platforms. In the past, being able to communicate with someone far away and do so quickly was only possible in dreams. Today we have achieved this along with countless personal and collective projects. The Internet revolution opened many doors not only to research, but also to commerce.

For example, let's review the latest Digital 2020 report from We Are Social and Hootsuite. Here we can see the number of users connected to the Internet, users via mobile phones, active users on social networks, this between January 2019 and January 2020.

Digital Marketing Chart - We are social study - Hootsuite 2020
Really interesting facts, aren't they? Are you interested in getting into this world? Keep reading this article. You won't regret it!

Do you really know what Marketing is?
It often happens that marketing is confused with the singapore whatsapp data definition of advertising. It is true that they have similar objectives, but the reality is that advertising is a type of action or strategy that can be sustained within marketing . Let's imagine it as a kind of umbrella , which covers the following terms:

Advertising: This is generally used to communicate the existence of a product to a mass audience. Marketing has a greater reach because its activities begin before the product exists and continue after the sale. Therefore, in the context of marketing, advertising is nothing more than one of its tools.
Sales: We must bear in mind that sales are all activities that are related to the transfer of products (from the company to the buyers). This is one of the objectives of marketing, but they are not synonymous.
Promotion: This is another of its tools, which fulfills the task of informing, persuading and reminding the public about the products and/or services offered.
So, we say that marketing is a total system of activities , since all of these are related to each other. It includes a set of processes that must follow an order, a sequence to obtain better results and thus avoid chaos.

It seeks to satisfy the needs and desires of the client in the best possible way. It also establishes or sets a price that the “target market” can and wants to pay. In addition, it communicates the existence of the product in an appropriate, creative and ethical way.

To illustrate this concept in a simple way, we can use the example of a salesperson offering a tangible product, such as a pair of sports shoes… Or when a restaurant offers food and service to its respective customers, someone who needs or wants it and is willing to give something of value . What happens is a process of exchange. And this is what marketing constantly promotes.

What is Digital Marketing?
This type of marketing focuses on digital advertising media and channels, leading us to create personalized strategies and differentiated messages thanks to mass data. Although our lives were never the same again with the arrival of the Internet, purchasing processes also took a 180-degree turn.

It is very easy and very common today to search online for any product of interest or any necessary service, either to search and compare prices or even to gather information about it.

We call this digital marketing , the set of actions or information provided in different digital media with the main intention of promoting companies and products. These are strategies that help achieve the objectives of each company, increase its sales or improve brand perception.

Anyone can access the web with a mobile device, from a computer to a tablet, at any time. Users, no matter where they are, can have all the information they want at their fingertips with the push of a button.

Digital marketing is an innovative sector that is changing the way companies communicate with their customers.

How would implementing Digital Marketing benefit your business?
Digital media is part of the daily lives of most consumers. The Internet is used not only for entertainment but also to clarify doubts and find solutions to a current problem or need.

Providing more information about a brand or product can make the user more or less willing to become a regular consumer of your services. A digital marketing strategy is essential to increase the visibility of your brand and thus attract a greater number of potential customers.