Content Marketing Mistakes

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2. Are there channels in your niche that haven't been fully explored yet, such as podcasts?

If your target group doesn’t have time to read content, they might be more willing to listen to it. Or, from an SEO perspective, all the keywords you want to rank for or compete for when creating content have already been taken by other entities for months and are hard to overtake.

Perhaps no one in your industry has taken YouTube seriously yet because of the high barrier to entry. What is it? First, technological, and second, mental, because many people have doubts like:

"Hey, should I record myself? Should I show myself? I'd have to come up with an idea for that. I'd have to clean up my office."

When considering content other than a blog, it is also worth considering whether you malaysia rcs data really need channels that you will create regularly. Maybe it will be enough if you prepare a publication, e.g. an e-book, every once in a while? Or organize a webinar that will be aimed at generating leads? Or maybe host a virtual conference?

If you’re looking for information on lead magnets, I highly recommend an episode of my podcast . It’s full of content ideas that can be the foundation of your content marketing strategy without a lot of work. It will ensure that you’re publishing regularly and won’t be another iteration of the company blog on similar topics that everyone else is writing about.



MISTAKE #2: I STILL HAVE TO CREATE NEW CONTENT
I think we all know that it's easy to write your first, tenth, or twentieth blog post or podcast episode. That's when the ideas just come to you.

The problem starts at the fiftieth, hundredth or hundred and fiftieth.

I probably have over 400 articles on my blog. And when I prepare a new text, I often have to think for a long time whether I haven't already written about it.