In both videos, the passengers play the main role. The employees are the helpers who organize and wrap the presents. The airlines represent Santa Claus, who makes all this possible. However, in the WestJet video, it is easier to build a relationship with these characters because they are better presented.
In contrast to Spanair, WestJet has more components in the story. For example, passengers are approached by a virtual Santa Claus in the boarding area and asked what they want for Christmas. This is how we get to algeria phone number data know the guests. WestJet has a real Santa Claus who represents the airline and engages guests in funny conversations. This establishes the Canadian airline as relaxed and approachable and is an active part of the story. With Spanair, on the other hand, the airline only plays a role in the form of pictures of aircraft and at the beginning we only see the passengers sitting in their seats, sleeping and bored.
WestJet also involves its employees much more in the story, which gives the airline a face as a whole. The "WestJetters" have volunteered (according to the story) and are shown doing everything they can to make their guests' wishes come true. Even though it is very stressful, they have a lot of fun while buying and wrapping the presents. They and Santa Claus also come to the baggage carousel at the end so that guests can thank them personally.
At Spanair, on the other hand, the employees play almost no role at all. We don't even know if it is employees who wrap the gifts. In contrast to WestJet, Spanair is "faceless" and plays a passive part in the story.