Why Your DMs Suck: How to Prospect Clients

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Guillermo Vespucci Debunks Prospecting DMs: What You're Doing Wrong and How to Improve It

Vespucci gets straight to the point about the mistakes that are seen everywhere in direct messages to attract clients, the famous DMs. What he does is take those cold messages and, one by one, show the most common mistakes. His goal is to make your communication work, to get you to close calls with real leads.









Breaking Down DMs: What to Change Now

First, he checks a few DMs he has received, and he doesn't indonesia number dataset anything back: he starts by pointing out basic mistakes, such as starting the message with the name of the agency or the sender. Why? Because the client doesn't care. He says it very clearly: focus on what you can offer the client, not on talking about yourself.

The Structure that Serves

Vespucci suggests a simple, straightforward structure for DMs: be specific and clear, without beating around the bush. It’s all about what value you can bring to the potential client, not your agency or your merits. If the message is clear and to the point, the chances of the client reading and responding increase.

The "Trick": Real Personalization

The "trick" here is pretty basic but effective: personalize and, above all, do the homework of researching the client before sending them the message. Knowing what they need and how you solve their life gives the message the focus it needs to stand out.

Conclusion

Vespucci's approach is a wake-up call for anyone who continues to send out generic, misguided DMs. The key, he says, is to sound human, be direct, and show basic respect to the recipient. In the end, prospecting isn't about filling up your inbox with spam; it's about truly connecting.