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" For example, let's say three initiatives produced the following results: Measure 1 increased open rates by 3 points Measure 2 increased click-through rate by 1 point Measure 3 increased clicks by 30% None of these measures will lead to any conversions, which is the final goal, and the impact of each measure on results is not large. On the other hand, what would happen if these three quality measures were continued for a year? For example, the number of site visits would increase significantly compared to last year.


How much would it cost to get the same number honduras telegram database of site visits through advertising investment? The effects of email marketing are not just short-term. As mentioned above, it is very important to look at it over a long period of time. Segmenting each campaign target too finely The second example of failure is when you focus too much on who, what, and when, and segment too finely, resulting in a very small number of lists targeted per campaign.


The open rate and click rate per campaign will probably increase. On the other hand, to complete a full approach to the entire list, it will be broken down into a considerable number of delivery settings and manuscripts. Not only will this increase operational costs, but it will also result in a decrease in the frequency of approaches to each individual. While some segmentation and targeting is important, be careful not to overdo it. The amount of information per message increases The third failure case is when, while thinking about content, you unconsciously end up with too much content per email, thinking "I want to include this, I want to include that.