When it comes to content formats, one can distinguish between text, images, applications (e.g. configurators, calculators, etc.), audio (e.g. podcasts), audio-visual content (e.g. videos) and face-to-face (e.g. lectures).
Certain types of content can be created in the form of different content formats. For example, instructions can be produced as text, video or image. The following content formats are available:
Text: Whitepaper, e-book, contribution, article, guest contribution, advertorial , interview, guides …
Audio & moving images: video, webinar, virtual workshops …
Audio: e.g. podcasts
Image: Photos, graphics, slides …
Face to Face: lectures, offline workshops, seminars …
Applications: configurators, games…
These formats can be further divided into subcategories according to the (technical) type of delivery:
All content formats can/should be used multiple times for latvia phone number data one type of content. This way, synergy effects can be used and different consumption preferences of the target groups can be taken into account.
SERP analyses, surveys or discussions with the target group should be used to identify suitable content formats based on consumer preferences. In order not to make it too granular, I would leave it at the target group level and not segment it further by topic and subject area. Depending on the topic/subject area, the appropriate content formats can be selected from the selection of content formats favored by the target group.
Overview of content types
Below I have created a detailed overview of different types of content. The detailed overview graphic that follows is available for download in high resolution at the end of the article.
Viral content ( memes , viral videos, gifs…)
social media post
competitions / raffles / quizzes
Interactive graphics
voice message
definition of terms (dictionary or glossary entry)
Search engine SERP features (Featured Snippet , Kwowledge Panel, Knowledge Card…)
infographics
overviews
white paper
How-Tos / Tutorials / Guides
Columns / Opinions / Assessments