How to set up conversion tracking in Google Analytics 4?

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Conversion tracking is an important component of digital marketing, allowing companies to effectively optimize their online advertising and promotion strategy.

This analysis gives you a comprehensive understanding of how your target audience behaves. Using GA4 conversions, you will find out how promising your project is and how often users perform the actions you expect from them: fill out online forms or subscribe to a newsletter, watch videos or buy your products.

In this blog, we'll walk you through the process of setting up belgium number dataset in Google Analytics 4, which will give your brand important insights and help you take new steps to grow your business.

Understanding Conversion Tracking in GA4
Google Analytics 4 (GA4) is the latest version of Google Analytics, offering new capabilities and advanced features for tracking your target audience across devices.

In order for your project to feel all the benefits of the new data tracking method, you first need to take care of the migration to Google Analytics 4 , which we discussed in detail in the previous article.

Conversions in Google Analytics are a specific action that a user takes on your site. This includes:

purchase of goods or services;
watching videos;
downloading the guide;
free trials of your product;
saving products to Favorites;
page view;
Subscribe to the newsletter;
filling out forms, etc.
Conversion tracking in GA4 will help you understand how exactly your target audience interacts with your web resource. No more boundaries: you can register literally every conversion that is important for successful business promotion.

Is there a conversion rate in GA4?
Google Analytics 4 tracks conversions by creating a unique event for each user interaction. This analytics tool records literally everything related to your target audience’s behavior, from the device they use to their location.

One of the key differences between GA4 and Universal Analytics (the older method of tracking analytics) is the way the data is organized and collected.


The data model in UA is based on sessions, goals, and page views. In turn, GA4 uses an event-based data model, which allows for greater flexibility in tracking user events.

Conversion events in GA4 are key actions that indicate the intent of your site visitors and ultimately impact business results.
In order for you to be able to record conversions in GA4, you first need to set up events (you set them up based on the specific user actions you are interested in). Once you have set up events, you can track them using the dedicated tracking feature.

In addition, GA4 provides more advanced machine learning capabilities to obtain much clearer predictions of target audience behavior.