How to Develop a Multi-Channel Strategy

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Using gender codes also means addressing the Internet user directly by daring to use the "I". In the podcast " l'oeil de la République " on RTL Originals, Alain Duhamel does not tell the story of the Fifth Republic as a political scientist. He puts himself on stage. This is sometimes a difficult exercise for some journalists whose journalistic codes ban the use of the first person singular. Laurent Guimier insists: "We must not be afraid to use the "I". It is also as old as radio, used since the 1950s by presenters to reach out to listeners." Before adding: "with the "I" we are right."

Fannie Rascle, editorial project manager gambling data singapore at Europe 1 Studio (Europe 1's sound creation label) , is currently working on a new podcast with reporters from the Paris-Match editorial team . One of them, who had gone to Libya to investigate the death of Gaddafi, opened up in an episode dedicated to him. " After an hour of the interview, he started to cry. He's already travelled a long way, covered the Arab Spring and Syria. But by confiding in his personal experience, emotion took over. We then had to transcribe the journalist's emotion without making him feel uncomfortable and while retaining all the power of his testimony."

Relying on external know-how

"Radio and the audiovisual world are used to calling on a lot of external sources," admits Antoine Daccord. When launching the RTL Originals offer, he did not hesitate to contact the native podcast creation studio Louie Média to train his journalists. Le Parisien called on the company Binge Audio . Now, four people work on the production of the daily's five weekly podcasts: an editor-in-chief, a director, a reporter and a production assistant. Antoine Daccord goes further in this collaboration at RTL Originals: "we will ensure that each editorial team has a digital expert."