Most visitors are not ready to leave much information about themselves. They would rather leave your resource than fulfill such conditions. Such a user pattern is determined by both the consumer cycle and the laws of behavioral psychology.
The first touch should be as simple as possible: the goal of a landing page is not to sell a product or service, but simply to let a person know that they will find a solution to their problem here.
Revisit your lead forms and only collect the most necessary information about your users.
18 Examples of How Not to Make Landing Pages
2. You have placed more than one offer
offer
According to quicksprout, approximately 48% of landing pages contain multiple marketing offers. This approach confuses and confuses the target audience, which results in a pessimistic conversion rate.
Landing pages with multiple USPs receive 266% fewer leads than their competitors with a single offer.
A simple example: the service is computer assistance, what call to action should be used in this case? "Get rid of viruses in 3 hours", "Connect to the Internet", "Configure a WiFi router" or "Solve a problem with Windows"?
Now imagine that the landing page has several ivory-coast phone number data lead forms with completely different CTA elements.
Cognitive dissonance is not your best friend: keep everything as simple as possible.
1 landing = 1 offer
3. Too much content
content
The abundance of text on the landing page is confusing. A person simply may not understand what is being offered to him.
Cognitive load is another concept in behavioral psychology that defines the mental effort of the central nervous system to process information.
You have no more than 5 seconds to capture the visitor's attention, otherwise you've lost it.
Make it easier to understand:
use bullets;
highlight accents in bold so that the eye is drawn to them;
Highlight the most important points of your proposal.