With the number of different mobile devices growing rapidly, marketers are beginning to realize the need for a brand to be “always present” in people’s lives. The ability to quickly respond to user actions is becoming one of the key factors in achieving goals.
In 2019, mobile traffic volumes will increase tenfold, so all the panama phone number data trends presented above will only gain momentum. In the coming years, business owners will increasingly "gravitate" towards mobile content marketing, as its effectiveness and relatively low cost will help to gain customer trust and improve the user experience.
Mega Guide to Mobile Marketing Trends in 2016
Incomplete analytics worsens the situation of online advertising
Measuring the effectiveness of online advertising is a long-standing problem that has not been fully solved. Many advertisers evaluate it taking into account the CTR indicator, while others consider brand awareness to be the main indicator of a successful campaign. Such analytical problems also “incline” business owners towards content marketing, since in this case it is relatively easy to evaluate the effectiveness of each customer acquisition channel.
Key metrics can be measured here at every stage of customer interaction, provided that there are appropriate technologies to track customer behavior (in particular, CRM, loyalty programs, application profiles, etc.)
Curata specialists suggest dividing the huge number of content marketing metrics into two categories. The first category of indicators will be concentrated around such concepts as consumption, retention, engagement, impact on sales processes. While the second group will include metrics directly related to production and cost.