With this format, the user is taken to the platform immediately after entering their email. A little later, the person is required to confirm their email address and enter the rest of the information.
What's good here?
This approach removes a lot of friction by delaying the provision of additional data (like a password) until the end of the process. Creating a good, secure password can be a daunting task. Not requiring this information early on can make the user’s journey a lot easier. And you’ll still get the lead’s email address, which you can use for retargeting.
Samuel Hulik believes that the biggest friction occurs at the email confirmation stage. So it’s worth delaying this unpleasant action a little. The logic is simple - when a user has had time to try out your product and evaluate it, they are more likely to make an effort to confirm their email and set up an account.
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The most friction occurs at the email confirmation stage, so move this action to the end of the process
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Chargebee follows this framework in its strategy. The first step of registration here only asks for an email:
Chargebee
After which access to the application opens:
Chargebee
And only when a person returns to the application again and tries to log in, marketers gently nudge him to verify his email, enter a password, username, company name and other information.
Chargebee
As a result: after implementing this approach, the number kenya phone number data of registrations doubled. Following this path, you kill two birds with one stone:
The strategy will be customer-centric, allowing people to try the product before they have to put in the effort of setting up accounts.
You will be able to further segment your customers - for example, users who have filled out their accounts completely are likely to be more serious than most of the rest of the base. Knowing which of your audience is really interested in the product and which registered by chance, you will optimize your marketing and save money.
What could go wrong?
One downside: you won't be able to keep spammers at bay. But on the other hand, customers really want to try the product, and requiring email verification up front will create unnecessary friction for them.
Another downside is that you don't get much information from users. But if you look at it another way, a small amount of information collected in advance still increases the average skill of the users who provide it.