The ConversionXL study provides an example showing what happens when you swap fields.
field layout options
Option #3 without a field name and with email as the last line performed 44.7% better than all others and was able to inspire more trust.
9. Correct: Ask for a work email address
Here's how Oli Gardner comments on this advice: "I've recently been experimenting with landing pages and have found some surprising patterns. Just by changing the text "address" to "work email address" you can significantly increase the number of leads you receive. This is a very smart policy: your email campaigns are more likely to arrive at a time when potential customers are at work, i.e. ready to make business decisions."
How to increase contact form conversion by 30%?
When more is better
Want to increase conversion? Jonathan Dane of KlientBoost suggests breaking down your lead form into a few simple steps. The first steps will help you qualify your visitors and build more trust. The final step is where you get the lead.
Jonathan Dane notes: "Don't be afraid of multi-step forms . If you ask the user to fill out a form in several steps, they will be prepared for the process and more likely to get to the final step."
Still not convinced by the benefits of such lead forms? Take a georgia phone number data look at the landing page of Advanced Grass. Just changing the form from a simple to a two-step one increased conversion by 214% and got higher-quality leads.
landing page of Advanced Grass company
However, the recommendation itself to split the form into several steps is not universal, because there are incorrect ways to create a multi-step form, so let's look at this issue in more detail.
10. Correct: Build trust from the first step
Take a look at the landing page from Advanced Grass above: at the first stage, the visitor is asked to describe their situation. In return, they receive a $100 coupon and a free consultation. By filling out such a multi-step form, the user is unlikely to refuse to leave personal data, because they receive undeniable advantages. As a result, both parties benefit.
This approach allows the visitor to gradually get to know the company. If you immediately ask them to leave their email, they will doubt, because they are not yet sure whether you can solve their problem and whether it is worth doing business with you. The multi-step form helps the visitor understand how exactly you will cope with their pain. And you, in turn, have the opportunity to classify each lead.