Knowing the status of Lead Scoring within a company's sales strategy represents a business opportunity.
This user will be willing or unwilling to receive certain content depending on the type of lead; if it is cold, he will only be looking for basic information for the moment; if it is hot, he will be ready to begin the purchasing process.
But how does the Lead Scoring system work ? It's very simple: we calculate your score using two types of information: implicit and explicit, both extracted from each lead.
Explicit scoring : This is data provided by the lead itself. For example: an address, an email address, a first and last name, a phone number, etc.
Implicit scoring : This is the type of scoring that provides afghanistan phone number data information based on the behavior of each lead, that is, the “mark” left by each visit that a user makes to a website. For example: where they clicked, through which channel they entered the website, which pages they visited...
Finally, there are also other systems capable of determining the Lead Scoring score , such as the BANT Model (Budget, Authority, Need, Time), which helps to qualify the status of leads according to these variables:
Budget: What amount of money are you willing to invest in marketing actions?
Authority. Know the authority of each user or each lead.
Need. Dig deeper into the status of each lead, understand their need, and know how to meet it.
Time. The period of time in which the lead wants to complete the purchase process is calculated.
Other tools that also allow Lead Scoring are:
Marketo . This platform is responsible for managing and analyzing the actions and interactions of an online marketing campaign. This service provides advanced solutions for campaign execution, Social Marketing, Email Marketing, Revenue Analytics, among others.
Pardot . This is a marketing software focused on a single protagonist: the user. This Inbound Marketing tool provides a series of functionalities focused on controlling the Return on Investment (ROI).
Hubspot . According to its official website, “it is an Inbound Marketing software platform that helps companies attract visitors, convert them into leads and ultimately customers.” Its main functions are: web content management, offering SEO solutions, creating landing pages or managing social networks, among others.