1. Focusing on publications that are important to the user.
The company said dubai cell phone number list that it is now placing greater emphasis on topics that are interesting and relevant to the user in a professional sense. That is, if someone in your network likes a message or comments on it, and, in the system's opinion, it will help you gain knowledge or skills that are valuable in your professional activities, then this message will appear in your feed.
Plus, with updates, you'll see more posts from the people who matter most to you. For example, content from people you know or posts from experts you trust (people and pages you follow).
LinkedIn page
Try the SEO text format for LinkedIn. Use keywords that would indicate the benefit of the publication, specific knowledge and skills that it provides.
Read also : How to Get Ahead of Your Competitors in Search Engines: SEO Trends for 2023
2. Search by topics and query filters – newsletters, groups, events, etc.
Now, when you search for a specific topic, LinkedIn will highlight posts from trusted people and help you dig deeper.
You can also use filters to narrow down what you’re looking for. For example, you want to learn more about ChatGPT so you can use it to plan your future ad campaigns. Search for “ChatGPT,” read the latest news. Then filter for events or newsletters from industry experts, and dig deeper.
Search for topics and filter
How does this affect promotion?
Use "keys" in your texts or add parameters that will tell the system the section your article should be added to. Be as useful as possible to the potential reader, so you will simplify the search for your publication.
3. Collective articles by world experts.
LinkedIn has launched a feature called Shared Articles. This gives each user access to the collective knowledge of professionals from all over the world. You can read an article from experts, ask any question, and get an answer from qualified specialists.
Collective statistics
How to use this for promotion?
Subscribe to hot
Marketing news
MARKETER 2.0 >
Subscribe to the monthly
News Digest
Enter your email
Participate in discussions in such articles. Show your expertise, motivate the reader to subscribe to you.
4. Recommended publications with relevant information.
LinkedIn has launched a system of recommended publications. Now, suggested publications that are currently trending among professionals in your field will appear in the feed.
Recommended publications with relevant information
What does this give to a marketer?
Your publication may be included in your target audience's recommendations. It is important to "keep your finger on the pulse" of trends.
Read also : Effective Visuals, Contrasting Colors, and the Right Call to Action: LinkedIn Advertising Research
5. The "X" button and other new tools to hide an uninteresting topic or post.
LinkedIn works to ensure that your feed only shows you the content and topics that are most important to you professionally.
So now you can see a short poll under a post in your feed. The system will ask you if the post was valuable. You will be able to not only choose yes or no, but also specify the reason.
Additionally, there is now an "X" button on each post, making it easy to hide posts you don't want to see.
Button “X” and other new tools to receive a topic or publication you like
As we can see, LinkedIn is working on optimizing the feed. The innovations not only make life easier for the average user, but also provide great opportunities for your profile to catch the eye of your target audience. Use this!
