Using Live Demonstrations to Showcase Value and Attract Leads

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Why does articulating something we deeply believe feel so different than delivering a pitch?

The reason is simple. Conviction!

Conviction is a sentiment that sits gambling data hong kong at the intersection of ability, experience, and emotions. Not only is conviction the cornerstone of highly authentic messaging but it’s the equivalent of an armor-piercing bullet in the science of persuasion. As someone trying to sell a product or service, leading with a high conviction statement about what you believe (as it relates to your solution) will not only help convey your value to a target buyer but do it in a way that doesn’t make you feel gross!

If you’re looking for tips on how to craft a high-conviction belief statement unique to your business you can find instructions here and in the video below.





2. Tell more stories
Even if you’re armed with a set of high-conviction belief statements, selling doesn’t have to be all about carefully crafted messages. Conveying your enthusiasm and solution value while capturing your customer’s attention (particularly in your intro presentation) can be as simple as telling your customer a story. Stories and strategic narratives are highly effective selling tools for three reasons: