Not Realizing That HOW You Ask is Just as Important as WHAT

[shishir.seoexpert1]

When it comes to Discovery one of the biggest things that buyers hate is what I call the polite interrogation. That’s where they feel you’re working down your prepared list of questions and just hitting them with them one-by-one. But sometimes making your customers feel comfortable answering those questions is less about the questions themselves and more about the tone and pacing of your delivery. Three helpful tips to make your questions more engaging:

Reference earlier insights: mentioning something the gambling data morocco Automation in Lead Generation customer said earlier in the conversation demonstrates you cared enough about them to listen!
Slow down: not rushing through the question makes your customer feel like you were crafting on it the fly just for them.
Showcase your curiosity: prefacing your question with “I’m curious…” or “Just out of curiosity…” tells the customer you weren’t planning to ask that question but did so out of a genuine interest in their business.
For more insight into HOW to ask your questions for maximum impact, watch the short video below.



Bonus Training Video: Do Better Discovery By Being a “Question Barista” (i.e. focus on HOW you ask)