How to formulate marketing hypotheses correctly

[hmonower921]

Hypotheses are born from ideas. An idea is usually abstract and serves as a starting point. Really good marketing hypotheses are measurable and specific because they are initially tied to business goals and based on reliable data and metrics.
Judge for yourself:

Idea
Increasing the budget for targeted advertising should lead to an increase in sales.

Hypothesis
If you increase the budget for targeting by 20%, sales will grow from 8% to 12%.
To create a valuable hypothesis that can be tested, it is important to consider key parameters:

I. Clarity and clarity. Formulate your thoughts clearly so that each project brazil consumer email list participant equally clearly understands the meaning and goals.
II. Measurability. Support theses with measurable data , which allows you to objectively evaluate the results.
III. Systematicity. Seamlessly integrate the hypothesis into the overall marketing strategy, aligning it with the company's business goals.
IV. Refutability. Build experiments in such a way that they can be tested and, if necessary, refuted based on the data obtained.

Below, we will describe in broad strokes what needs to be done to create a correct hypothesis.