Online Shopper's Purchase Decision Process

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HOW TO SELL ONLINE IN 4 STEPS
This is one of the most frequently asked questions by our clients: How to Sell Online and what is the most effective strategy to start seeing results. Obviously, each business will have to have its own strategy, defined based on the value propositions of its products/services and targets. However, there are 4 main steps common to any online sales strategy that we share in this article.

How to Sell Online | STEP 1: Raise awareness for your brand
how to sell online

Just like in an offline direct sale, the salesperson has to belarus number dataset themselves and make a very good first impression . Without this, they will never be able to create a relationship with their client that will give them credibility when they start to present their sales pitch.

Nothing changes when we move to digital (in fact, the same principle is even intensified). With the ever-increasing online competition and the growing empowerment of users, which allows them to choose the products and services they buy better and faster, it is increasingly important for a brand to “present itself” and create a very good first impression, in order to capture the attention of its potential customers.

Therefore, for commercial initiatives to be more profitable (or even, in some more serious cases, any profitability at all), we must first make our brand known to as many potential customers as possible, in a segmented way (reaching only those who could actually become our customers one day) and, above all, in such an impactful and relevant way that it justifies them taking the time to get to know us better.