Developing a company mission is not mandatory, for example, for a company that only resells goods. After all, in essence, it demonstrates the ambitious aspirations of the business owner, aimed at achieving a high status in his segment due to the united actions of the entire team.
Often, a company operates in a socially-oriented sphere – medicine, charity, construction. But in other industries, the process of creating a mission is also possible, since the ultimate goal of any business is to work for the benefit of society. So even trade not only enriches the owner, but also provides customers with the necessary goods with the right to choose.
Cases when a mission is not needed
Having a mission is not necessary. But if you have one, it should work, and not hang on the wall for reporting.
Rules for drafting a company mission
It is not so easy to formulate the uruguay email list main idea of the organization. To do this, you need to remember the following:
It has no set boundaries . The phrases "Become a leader in your industry...", "Every Russian buys our products..." give away your thoughts. At this point, you are not thinking about your clients, but about the place the company occupies in the market. Let's say you have conquered your segment completely. What next?
It is about the attitude towards people, not towards money . Profit will grow when competent relationships with clients are built, and not vice versa. Therefore, when formulating a mission, you should not use phrases like "To become the most successful business in this area...", "To sell quality products to clients so that our shareholders receive a guaranteed profit...".
It is yours and only yours . It makes the company's image recognizable. "To serve the interests of society with dignity, to provide our clients with products and services of the highest quality at affordable prices..." - such a formulation would suit both a door manufacturing company and a construction organization with equal success. But if you have created a real mission, then no other company will be able to use it for itself.
It is not about competitive struggle . "To produce the highest quality products on the market...", "To beat competitors in key areas..." - these phrases demonstrate your fixation on competitors, you pay the main attention to them, and not to your customers. But it is your customers who bring you income.
It is the meaning of your activity, and not a set of beautiful phrases . “The best”, “the most successful business”, “attentive to customers”, “excellent quality” – these expressions do not carry any information.
It is about immediate evaluation of any actions . "We use our experience to create a high-quality product that meets the requirements of the most demanding customers...". Is it possible to evaluate whether I am acting in the interests of this mission or not, if I want to apply a completely new technology for the production of my product?