Optimize your entire site, not your landing pages

[shaownhasan]

My general and very debatable vision is that the entire website must be managed as if it were a multi-page landing page. This means that instead of having only specific pages where the user is expressly asked to perform an action, all pages must develop “ call to action ” in a rigorous way, both to move users towards in-depth pages and to move them towards business content, whatever it may be.

There MUST NOT be a single page on the website where the user does not receive a CLEAR invitation to perform one or more specific actions. A company website that offers services cannot relegate the finalization of its what you will get inside the engineer database business to the CONTACTS page alone. At the same time (perhaps beyond) developing orphan landing pages for sponsored campaigns, you can let users delve deeper into the use of the pages by navigating through the structure proposed by the menus, always provided that the meaning and purpose are made explicit page by page.

In short, why limit yourself to studying effective calls to action for your landing pages, when you can practice the same reasoning on all the pages of the site?
Compared to the internal paths that point to it. In short, all the visits coming from the sponsored campaign had led Google to believe that the landing page was the one to take into consideration between the two identical ones despite the canonical saying otherwise.