need to know that they are buying something that will solve their problems. They want to work with someone who has been in their shoes and understands their situation.
For example, if you sell a technology that solves an e-commerce problem, look for e-commerce events in your area. Focus your energy on industry events! Find out where your ideal customers hang out and talk to them about how you can help them solve their problems.
Limited Time Offers
It's great to give something away for free, but what if you put a time limit on your promotion? Instead of offering an ebook to everyone online, make it free for one month and then set a specific price for it.
Follow these three steps and your short-term , limited-time offers will be more successful in attracting potential customers:
Make a great offer.
Show this offer to the right people.
Give them a reason to act now.
Advertising on LinkedIn and Facebook
As mentioned earlier, pay-per-click ads on LinkedIn or Facebook can help you place your content where potential customers will see it. It’s a cost-effective, analytics-driven marketing tool that has suddenly gained oman phone number data traction in the last few years. Many marketers were convinced until recently that it wouldn’t work because they had never looked at the ads themselves. Marketers are smart and adapting well because the targeted, compelling ads you see today really grab attention.
When you are thinking about where to advertise - LinkedIn or Facebook, remember that Facebook is more suitable for B2C marketing, while LinkedIn is more suitable for B2B. The cost per click on LinkedIn is higher, so if you are just starting out, we recommend placing an ad on Facebook first.
As a post on the Social Media Examiner blog puts it, "LinkedIn is by far the best choice for B2B targeting. You can engage prospects by job title, seniority, company, skills, community membership, location, and years in business - information that people don't post on Facebook."
In addition to targeting professionals on LinkedIn, you can also search for groups by specific keywords. You don’t even have to join the groups. Inside the LinkedIn ad platform, you can type a word and see all the groups that contain that word or related words in the title. Just add groups to your ad and you’ll attract a lot of people!