Google vs Facebook: This Marriage Must Happen

[shaownhasan]

Another crucial step is to understand how and if to articulate a funnel in which to work with latent demand and conscious demand . Has the buyer persona we are addressing already rationalized their need? Can we intercept potentially targeted users who have not yet expressed this need? If the answer to these questions is yes, it can become interesting to create synergies between different digital marketing tools and also between different options of the same platform (Display Network/Search for the Google world, for example).

A small side note: an interaction between multiple advertising systems is not the only way to go when working with web marketing. Each market, each niche, must be carefully evaluated to fully understand how the user we want to convert moves.


Today the two giants of online advertising are precisely Google and Facebook. Considering them competitors, within our strategy is no longer possible, they offer us the possibility of intercepting the user at different key features of paytm moments within the customer journey and guarantee us synergic mechanisms that, if exploited wisely, allow us to have the upper hand on the market in which we want to compete . Let's look at some possibilities together:

Latent Demand
At this stage we have two undisputed leaders: Facebook/Instagram ads and Google Ads Display campaigns .


The reason is simple: we need mostly visual advertising systems that arouse interest and trigger the first spark towards our brand and what we offer.

We work, therefore, with behavioral audiences, with affinity audience segments and we exploit two networks, Google and Facebook, trying to intercept the target user, wherever they surf .

Generally speaking, at this stage, while developing our strategy, we know that we cannot have a high cost per interaction , we must try in every way to contain it because the goal is to build profiled traffic and direct it along the path we have designed. Furthermore, we are not yet certain that the audiences we are working on are profitable, so we cannot focus on more expensive machines.