According toContent Marketing Institute, 91% of marketers in the B2B space use it as a means of reaching customers, while 86% of B2C marketers describe it as a key strategy.
That's a pretty resounding confirmation.
No matter what industry you're in, content bolivia mobile database marketing can generate more leads, convert more customers, and drive sales.
There are many reasons. It doesn't necessarily require a huge budget, can yield long-term gains, and can portray your brand as an expert in your niche.
But more than anything,Content marketingworks because it helps you get in front of a new audience, nurture them through the buying cycle, and ultimatelyearn more money online.
However, there is one small problem. "Content" is an extremely nebulous term. HubSpot research found that videos, ebooks and blogs are the three most popular types of content – but there are so many others on the list.
Content marketing
Source:Hubspot
So how do you figure out where to start? How can you decide which form of content to use for your next campaign? And once you've decided on a format, what should you do with it?
To help you answer those questions, I've rounded up nine killer examples of content marketing and looked at what makes each of them so effective.
Why is content marketing so popular?
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