Like every year, there is a lot to do in the run-up to Christmas. The Christmas season is one of the busiest times in retail. According to a report from the HDE German Retail Association, around 25% of annual sales are achieved in online retail at this time. Google Insights shows that 47% of Germans at least look for inspiration for Christmas presents online. Based on these figures, it is an advantage to make your own online shop attractive for the Christmas season. Below we present you with some campaigns with which you can boost your Christmas business!
If an online shop offers the right atmosphere, some users may be more likely to buy Christmas gifts in your shop. But how can an online shop create a Christmas atmosphere? You can base the design of your online shop on Christmas or the winter season. Examples of this could be falling snowflakes , adjusting the color design or incorporating Christmas objects or graphics - such as Christmas balls or similar.
2. Offer gift wrapping for free
In many online shops, the products you order can rcs data spain be gift-wrapped and sometimes even sent directly to the recipient as a gift without billing details. If you don't already offer such a service, you should consider using it at least for the Christmas season. If you already offer the service, consider offering it for free. This way you can stand out from your competition!
3. Suggest gift ideas
To boost your Christmas business, it can be helpful if you offer your shop visitors an overview of gift ideas. A good example of this is Rituals . The online shop offers users various product suggestions and sets to give as gifts. Rituals also offers a "gift finder". There, for example, the gender, price range, etc. can be specified so that suitable products can be found.
4. Create an Advent calendar
Many online shop operators offer an Advent calendar during Advent. This is often linked to the social media channels of the respective online shop, so that the reach is increased. There are two ways you can design an Advent calendar.
One winner per door:
For example, you can run a quiz on your social media profile where the first person to give the correct answer wins a prize.
Every user has an advantage with your Advent calendar:
For example, you can offer a discount of 5 or 10 percent/euro or a small, inexpensive additional product. An example of a main product including an additional product is the current Nutella jar including a cookie template .