Interesting facts about advertising mailing in WhatsApp

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WhatsApp is one of the most popular messengers today. WhatsApp mailing is an opportunity to use the contact base of this service to send mass announcements. You can subscribe to the service, and then the mailing will be carried out regularly.

Clients from the database begin to receive all kinds of messages with a set frequency: sales, congratulations, news, etc. Of course, this is much cheaper than simple SMS, plus you can send images and videos. The advantage over email here is that people spend more time in messengers, which means they are more likely to see physicians email list your messages. In addition, there is the possibility of using chat bots.

Why is WhatsApp messaging necessary in business?

The goals are, in fact, the same as for any other mailing: interaction with clients, delivery of news, information about promotions, etc. Mailings help retain customers and encourage them to make repeat purchases. You constantly remind people about yourself, take care of them, maintain their loyalty, which certainly improves the results of advertising campaigns.

And here it is important to make a competent advertising mailing in WhatsApp. It must certainly be interesting, useful, inform about attractive promotions, shower with congratulations on important holidays and generally make you noticeable against the background of competitors. The technical capabilities here are good: some functions are automated, pre-orders are possible, personalization of messages.

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WhatsApp network statistics data:

Number of daily active users: 1 billion;

69% of Russian residents use WhatsApp on their phones (data from Mediascope);

In Russia, it is the most popular messenger. In December 2019, 56.3% of residents aged 12 and over (69 million users) opened WhatsApp at least once.


Advantages and disadvantages of WhatsApp messaging
Positive points:

WhatsApp marks users of the WhatsApp Business app with a special badge, which lets customers know that your mailing is allowed by the messenger. This inspires more trust.

It is possible to view detailed statistics of mailings (number of sent, delivered and read letters).

Advertising mailings in WhatsApp can be made automated. This is relevant for congratulations on personal holidays, messages about new products or goods for which the client made inquiries, etc.

A large chunk of work can be assigned to a chatbot. It will send messages, answer simple questions, and redirect clients to an operator if difficulties arise.

Sending messages via WhatsApp is more convenient, more environmentally friendly and less annoying (compared to regular SMS). A person can turn off the sound of notifications and not view them immediately.

Negative aspects:

It is necessary to have a telephone database of clients and obtain their consent to send messages (however, this is a general rule for all types of mailings).

When using the messenger, there is no way to search for new clients. The system prohibits sending messages to strangers, this will be considered spam (for which punishment is provided).

In order to send out an advertising mailing in WhatsApp, you need a new phone number that is not yet registered in the system.

Many of your customers do not use WhatsApp.