The widely known AIDA model (stands for Attention, Interest, Desire, Action) will help you write texts correctly. The tool is not new, but it is effective. However, in its pure form it is rarely used in advertising or lead forms today (maybe because the audience swallows content at lightning speed). But it is the call to action for lead generation on Instagram that is extremely important, and it should sound absolutely clear and distinct (in AIDA, this is Action). Avoid lengthy phrases like “you can find out more if ...” and the like. Write exactly what will happen after clicking each button: “Click “Next” to enter contact information in the form.”
4 Tips to Get Rid of Junk Leads on Instagram
Use the "intention enhancement" function. What azerbaijan email list is it? Let there be a line in the form that you have to fill in manually. The system automatically gives the user's name, phone number, so it is not surprising that sometimes an accidental sending occurs. But if you have to manually write the number of children and their age (for example) and without this data the form will not be sent, then you will collect only those leads that consciously filled in all the fields. With this approach, 98-100% of the received leads turn out to be targeted, this has been confirmed in practice. However, even here some users later say that they did not send anything. Maybe they forget?
For better lead generation on Instagram, you should identify visitors similar to junk ( look -alike ) and not show them ads. You can use Ads Manager for this (it is used to create and launch ads on Facebook). How exactly? Upload phone numbers and email addresses into the system, create a database of users similar (look-alike) to junk, and exclude them from impressions. That is, you will stop showing ads to leads that have the same characteristics as junk.
5 More Ways to Generate Leads on Instagram
Place a call to action directly in your posts.
If you want the link in the header to work effectively, constantly remind users about it, write in the feed, and encourage them to click through.
Place "Methods of communication" in your profile.
This is a great opportunity to increase the effectiveness of lead generation on Instagram, that is, to collect more contact information from your users.
There can be up to three buttons for communication here. For example, "Email", "Phone number", "Address" and "Text" are buttons that are there by default. It is unlikely that you will be able to effectively collect email addresses through the Email button - it is only needed in cases when it is already a matter of making a deal with a client and you need to communicate closely with him.
But the "Text" button is much more effective in this sense. How to use it? For example, organize a contest and post about it, explaining to users that to participate they need to click on the "Text" button and leave their contact information there.
As a result, you will have the phone numbers or other contacts of everyone who participated in the competition. All you have to do is put them into circulation.
The settings allow you to set up other action buttons if you deem it necessary for your business. For example, “Order”, “Sign up”, “Make a reservation”, “Buy a ticket” and others. This will make it easier for users to understand transport, hotels, tickets and more.