Practice external barter

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Another similar recommendation. If you want to get something from people that is difficult to get, make them the most attractive offer that they can't refuse. Thanks to a well-thought-out bribe (in the good sense of the word), a person can start behaving completely differently.

Example. An Internet provider from pastors in the us email list Mexico City made an agreement with the DDB agency and implemented a rather interesting way to clean city parks from dog excrement. Many countries have already introduced a lot of ways to influence animal owners to clean up after their pets. But this one was innovative…

Free Wi-Fi for cleaning the area from what the dog left behind! The traffic that is provided is proportional to the mass of the "products" handed in. The device distributing Wi-Fi has a built-in receiver for bags of excrement and scales.

Since many people like long walks in parks and also surf the Internet, the offer is especially relevant - in exchange for free traffic, you can clean up after someone else's pet. Especially if the person has, for example, a Yorkshire terrier, which can provide its owner with, perhaps, only Skype. As a result, the parks became much cleaner.

Create surprises
Word of mouth starts to work great thanks to unexpected surprises.

Example . IKEA is known as a generator of fascinating and ingenious ideas. Not long ago, they surprised visitors to one park - right on the street they built a luxurious bathroom from furniture, plumbing and accessories of their own production. The room was closed with a simple bio-toilet without a back wall, placed at the entrance.

People who had no idea about it entered the bio-toilet and suddenly found themselves in a beautifully furnished 125-meter bathroom with a pleasant smell and a full-fledged toilet. A hidden camera recorded the reaction of people who entered. Of course, the video immediately went viral, and the positive emotions of visitors filled the entire Internet space.


How to Organize Word of Mouth Marketing on the Internet
Modern buyers consciously narrow the flow of information on the Internet and more strictly target content, pursuing their own interests. In this regard, many users in social networks view only the feed of their friends. But how to ensure that users see your ad among the publications of those they follow? One of the most effective methods is to contact bloggers.

Social Media Promotion

Source: shutterstock.com

For example, one chocolate company was introducing a new limited edition candy to the market for the Night of Museums. To attract attention to the new candy, the manufacturer decided to use a teaser campaign. Outdoor billboards featured ambiguous warnings about something mysterious that only happens at night.

In order to involve as many people as possible in the advertising campaign, the manufacturer established cooperation with bloggers. 14 people were selected as popular bloggers who responded to the new teaser advertising for the city in their blogs. This allowed to arouse interest among Internet users. As a result, it was possible to provoke 33 mentions in blogs and social networks. The number of the audience reached was about 15 thousand people. Then there were 4 more publications in local online publications, the number of users in which was over 20 thousand.

When collaborating with bloggers, you should consider the following. It is necessary that such advertising appears hidden and in no case looks paid. Otherwise, there may be risks that can significantly damage the company's image. At the same time, it is clear that the scheme of submitting advertising information without a link is advertising and paying a blogger for such promotion is completely illegal? Yes, if you do it openly, and even more so - closed. However, this method is effective to this day, and here it is up to you to decide whether to take the risk or not.

In a number of countries, it is currently prohibited to advertise anything in blogs. For example, in the US there is a law according to which bloggers are required to make a note "advertisement" when posting advertising posts. For the absence of this line, the blogger and advertiser can receive a serious fine in a large amount.

It is reasonable to use bloggers in many cases. First of all, if your potential client is an individual and constantly uses the Internet. It is also a great way to promote if there is no need for other media or they are already in use. And finally, the help of a blogger will come in handy if you want to convey something to your audience in a confidential format, unobtrusively, without a hint of advertising, and distribute information “among your own”, that is, to create that very word of mouth that will inspire more trust than information from official sources.