Contextual advertising budget forecast

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If you are new to this area and have not yet figured out how the amount for one click on an ad is selected, you are better off choosing automatic strategies that set the rates themselves. Then you will not have to waste time on forecasting the contextual advertising budget.

"Weekly Click Package" will help you get the required number of clicks for the agreed budget.

To do this, you need to specify the number of clicks you want to see in seven days. Yandex.Direct will show your ad for a week and will do everything possible to ensure that the ad outlook email list is clicked as many times as you want. Moreover, at a minimum cost.

"Weekly budget" means that for a certain amount of money the maximum number of clicks on contextual advertising will be guaranteed.

To do this, you need to set a budget for the next seven days and set the result you need to strive for during this time. And the strategy itself will make a forecast of the best rates in order to get closer to it, and will show them in Yandex.Direct once every 15 minutes.

"Average Cost Per Click" is aimed at making the customer the owner of the highest number of clicks in seven days.

In this case, the price per click will not be higher than the one you set. This strategy is designed, for example, for customers who have an idea of ​​what budget they are ready to set for clicking on an advertisement.

The average price will be calculated based on the ratio of the advertising campaign cost per week and the cost of one click. The latter is written off after a click on contextual advertising.

The price of an advertising campaign is made up of the average amount per click and their total number. It is important to take into account that if you have more than one keyword, the cost of each of them is calculated first, and then the total amount.

The total cost of a campaign in Yandex.Direct can be calculated using this simple formula:

SK= SSK* KK , where

CC is the campaign price; ACC is the average cost of one click; TC is the total number of clicks.

How the formula works can be seen in a simple example. An advertising campaign is launched, a thousand clicks are collected with a CSC of 30 rubles. CSC = 1000 * 30 = 30 thousand rubles.

It's even simpler. You need to take the average cost of one click on contextual advertising for a given campaign keyword and multiply it by the total number of clicks on it. Now you need to output the total budget for all such phrases. And we will get the desired advertising campaign budget. The average cost of a click is calculated as follows: the total amount must be divided by the number of clicks.

To display the minimum budget in Yandex.Direct, you need to remember these three components:

cost per click;

number of clicks;

number of keys.

Cost per click is the amount you will pay Yandex for one click on the contextual advertising you place.

Yandex.Direct does not have a fixed price per click. It is formed after bidding between those who place ads - an auction. At it, you will determine and set the maximum price that you decide to pay for one click on the ad.

Since we are talking about an auction, the position of the advertisement is determined according to its principle: those advertisements whose customers have named the best price will be placed in a good position.