"Explosive PR Weapons of Social Seduction" by Roman Maslennikov

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Roman Maslennikov Explosive PR

To date, the book is the most interesting and complete publication on the manipulation of public consciousness. It is included in the list of the best books on PR. In this case, the term "manipulation" is used in a positive sense.

Maslennikov categorically rejects "black occupant resident lists stuff" and fights to increase the volume of funny, interesting, funny, positive, good news.

The book gives readers:

understanding that anything is possible;

hope for a miracle;

over 100 ready-made PR ideas for 30 types of business;

a strategy for conducting a competent PR campaign, after which everyone will know you;

instructions in case of sudden crisis;

a method for saving money for road accident participants in Monaco;

a formula for an information explosion for advanced PR specialists and entrepreneurs who have pressing deadlines;

10 types of creativity regardless of city, country and weather.


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Larry Beinhart, "American Hero"

You may be familiar with the comedy film Wag the Dog (starring Dustin Hoffman and Robert De Niro). Well, this great political film by Barry Levinson was based on Beinhart's book.

Larry Beinhart American Hero

During the presidency of George Bush Sr., the author dared to openly describe PR activities in American politics. Thanks to him, readers learned how news is invented in government offices, how election campaigns are conducted, how White House advisers save the president from yet another sex scandal.

Beinhart combines myth with reality, and the real Bush administration with Hollywood stunts. The result is one of the best books on PR and advertising, from which promotion specialists can learn a lot.

Scott Mirman, "The New Rules of Marketing and PR: How to Use Social Media, Blogging, Podcasts, and Viral Marketing to Reach Your Customers Directly"

The author talks about significant changes that have occurred in the field of PR and marketing, which often flow into each other. It turns out that online communication brings positive results only when a person meets the unspoken requirements of the Internet.

The difficulty is that these rules are not written down anywhere and are constantly changing. However, Scott was able to identify some basic principles.

Scott Mirman The New Rules of Marketing and PR

After reading his best book on PR, you will learn:

that trust should not be bought, but earned. To become famous in your professional environment, it is enough to pay for the services of an Internet provider;

Positioning the Internet as a huge focus group for business development plays a significant role;

there are pitfalls for new media and the correct publication of information on the Internet, depending on the speed of its distribution;

a fresh look at budgeting for marketing and advertising campaigns is needed;

Word of mouth moves in space and time. About how to escape from queues, cafeterias and smoking rooms to the necessary Internet sites.

Ray Sisodia, Jag Sheth, David B. Wolf, "Love Firms: World-Class Companies and How They Win People's Hearts"

One of the best books about PR and advertising. It is about world-famous companies that have managed to win people's hearts. You will learn how to win over a client, not just make them pay, and how to respect the interests of all business participants so that each of them remains a winner.

Ray Sisodia, Jag Sheth, David B. Wolfe The Firms That Bring Love

Modern consumers are not limited to the desire to possess only material values. Today, people are beginning to search for a higher meaning in their lives. Therefore, work, the market, and the very essence of capitalism are gradually being transformed.

The most successful organizations aim to give their customers warmth, sincerity, love and joy. They do not simply generate income for their investors, but create social and emotional value.

Readers will learn about the success of companies that strive to make the world a better place. And as a result, they will be convinced that they simply must do the same if they do not want to soon find themselves on the sidelines of modern business. As is known, from any unfavorable situation you can get on the right path.

Kennedy Dan "Hard Brand Building. Squeeze Extra Margin Out of Your Customer"

Kennedy Dan Hard Brand Building

Kennedy is a radical rejecter of the idea that a big brand necessarily requires a fantastic marketing investment. He calls himself a "direct marketing fundamentalist" and shares with readers his proven, free methods for creating a successful brand.

The validity of this reasoning is proven by the experience of such companies as Subway, Intel, Kodak, Orvis, Tribe, Iron, etc., whose brand building philosophy is based on attracting customers through direct response advertising.

Some experts admit that this is the best book about PR. After all, it covers the rules of creating a personal brand, the principles of building a business using modern StorySelling technology, and the specifics of primary and secondary marketing.

From this book you will learn that:

Even if it cannot fundamentally change your views on business management, it will certainly expand your understanding of the main goal of marketing and advertising;

Nicknamed "Professor of Brutal Reality," Dan Kennedy debunks any misconceptions about the magic of expensive brand promotion and instead offers a strategy that "brings the consumer, credit card in hand, straight to your door."

Andrew Griffin, "Reputation Risk Management: A Strategic Approach"

It is not for nothing that they say that when things are going too well, you should prepare for the worst. There will always be people who accuse a company of exploiting the workforce, damaging the environment, failing to help starving Africans, etc. Today, making a profit directly depends on the reputation of the enterprise in the eyes of society.