Benefits of Brand Positioning

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When we talk about the positioning of a brand, we mean its image, built by the efforts of marketers in the minds of target consumers. There are various tactics for this in marketing.

Positioning helps differentiate from competitors and increase audience loyalty, as well as its retention. By following a carefully thought-out strategy, an entrepreneur creates a recognizable brand image. By occupying its place in the market in this way, the company motivates target buyers to use its products without hesitation.

Benefits of Brand Positioning

This result is ensured by brand positioning. What merchant cash advance email marketing exactly this gives can be understood from the advantages of this strategy:

more effective communication of the company's values ​​and benefits to the audience;

increasing customer loyalty to the brand;

strengthening the positive image of the brand;

increasing the level of customer trust in the brand.

History of brand positioning
Branding as a separate marketing direction began to develop during the industrial revolution. Manufactories appeared en masse, their products needed to be positioned. All marketing and advertising tools in effect at that time were aimed at the product and its image.

However, since the beginning of the 20th century (thanks to the industrial boom), companies began to expand their product range, creating more and more unique selling propositions . Competition increased, and products appeared that later became cult. And then, for the first time, such a marketing element as a brand was used, which concentrated the main efforts of marketers around itself. The golden age of the largest brands began, when their promotion was carried out in conditions of weak or completely absent competition.

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Two world wars caused a certain decline in branding, but already in the 1950s it began to be formalized as a separate science, from which positioning itself was distinguished. In addition, the development of the entire advertising industry was observed. These processes were especially active in the USA due to the consumer boom and, as a result, the growth of competition between companies.

Nowadays, branding has already become a standard and integral element of marketing. No company can correctly fit its brand into the head of the target client without carefully organized positioning of both the product and the entire company. Otherwise, it will happen by itself, but with an unpredictable result for the business.