Be friendly like Southwest Airlines

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This airline is a low-cost airline. It is developing its own development paths in the aviation industry. Southwest Airlines' brand is open-plan passenger seats, singing flight attendants.

The Southwest Airlines brand is associated with strength and independence because it is very contrasting and has allowed itself to break the norms of the aviation industry, even though it is not loan officer email list on the list of popular online booking systems.

Southwest Airlines has developed a corporate culture that is unique, vibrant and energetic. The company's employees are experienced operators who use efficient and affordable methods to deliver vacationers.

Large airlines with low-cost subsidiaries have attempted to implement the Southwest model but have not succeeded.

What's the secret to Southwest's success? Flying only one type of plane; free checked baggage; and having a friendly staff. These things don't seem difficult to achieve. But no one else has.

The company's brand is about using rare elements that, when combined, allow each customer to be served in a unique way. That's the magic of Southwest.

Build a premium service like Nordstrom
If there are myths about the company, people share impressions about non-standard customer service, know that you are on the right track. This is the peculiarity of well-known high-class department stores. There are rumors that once the store employees agreed to accept returned tires, although the company never sold them.

Nordstrom has opened 230 stores where customers are served exceptionally. Nordstrom positions itself as a store that sells high-quality products with a high level of service.

Customers are treated with care, including a liberal return policy. In addition, regular customers are provided with electronic mailing of photos of new products, as well as thanks for the purchase.

This brand doesn't try to establish itself in the minds of its customers as a low-price store. It doesn't need to. Consumers know that by paying a little extra, they will get excellent service.

Nordstrom has never put his company in the spotlight. For him, the most important thing is the clients and the experience. That is why the company is successful.

TOP 7 best books that will tell you how to make your business successful
Here is a list of the seven most useful books that are the ABCs of business. If you want to start your own business, become a successful person, then they will help you with this:

Paul Orfala "Copy This"

Paul Orfala tells the story of his life, which can rightfully be considered one of the most unusual and shocking stories of achieving success in business. As a child, Orfala suffered from hyperactivity and dyslexia. He could not master either writing or reading, and had poor perseverance. But difficulties did not break him.

He was able to see unique abilities in his shortcomings. Having organized a small copy shop, he was able to grow it into a huge corporation, the annual turnover of which is more than 1.5 billion dollars.

Little Paul was kicked out of school when he was in the second grade. When he was older, he was fired for not being able to fill out checks. This man's teacher was life itself, no risks stopped him. He often relied on people, feeling them and giving in return more than they expected.

In the book, he shares his philosophical thoughts with readers. He is convinced that any abnormal person can become a successful businessman.

Read also!

"Business Mistakes: What Prevents a Company from Developing and Reaching Heights"
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Bill Gates "Business at the Speed ​​of Thought"

Nowadays, to create a successful company, it is not enough to be smart, lucky and have good intuition. Nowadays, business is a system with many levels. Its main key is the use of modern information technologies.

According to the philosophy of Microsoft founder Bill Gates, becoming a market leader is only possible if the company is restructured in a timely manner and an “electronic nervous system” is created within it.

The book is intended for readers who do not stop in front of obstacles and strive to implement modern technologies.

Donald Trump "Think big and don't slow down!"

The work of super businessman and now US President Donald Trump opens readers' eyes to the illusions in business. Trump believes that not everyone can achieve success. Only strong people become successful and rich, while losers are haunted by failures because they live in illusions.

Trump calls for taking on the task with passion, looking at the world soberly, and creatively approaching all tasks. You will also need healthy anger. In his opinion, life is comparable to a battle. To win it, you need to be able to fight, not give up, and calculate every step.

Richard Branson "Naked Business"

In the book, the author talks about creating his own business, its successes and failures. Richard Branson has developed a set of rules, following which will allow you to create any business.

Only a select few businessmen can achieve stunning success. If you read the chapter "Innovations", you too can become one of them, just like the author of the book.

Clason George "The Richest Man in Babylon"

The author examines the components of success for each individual. His recommendations will help you avoid the lack of money and give you the basics of financial literacy. George's work reveals the secrets of money, the secrets of capital accumulation, its preservation, and ways to make it work for you.

While reading the book, you will find yourself in Ancient Babylon, the birthplace of financial laws that are still relevant today.

Bodo Schaefer "The Path to Financial Independence. The First Million"

What do you think prevents people from living the way they want? Of course, money! Having it is the main condition for a happy life. But no one just gets money. Revealing money issues in the book, the author talks about a certain energy. The more you direct it toward achieving important goals, the more money it will bring you.

Christina Comaford-Lynch "Rules for a Game Without Rules"

Many people believe that only those whose social status is high from birth, who have connections and rich parents can become successful businessmen. But this is not true, which is proven in the book.