To make traffic analysis as effective as possible, seasonality must be taken into account. Additionally, experts compare information obtained over several identical reporting periods. Thus, you can view traffic results and other analytical data for similar months of past years. If traffic fluctuates depending on the season, there is no reason to worry. But if current indicators are clearly sagging compared to similar periods of past years, it is worth considering what is going on.
Do not conduct targeted tracking
In Yandex.Metrica and Google Analytics, you malta email list can set goals to track specific actions. This feature is convenient for studying conversion parameters based on different tasks of using the analyzed pages. Yandex.Metrica allows you to set up to 200 different goals for research.
Refuse filters
For a full analysis of site traffic, it is necessary to configure the parameters for data collection taking into account exclusion. Using certain filters in automatic mode excludes from the sample traffic generated by search robots, intruders, and site workers. To track regular and unique visitors, you can make separate settings.
Not fully understanding the theory
Beginners who analyze website traffic for the first time based on data obtained from analytics services often do not understand the terminology. Before processing the data, it is necessary to study what sessions, or page views, bounce rate, unique user, exit rate, entry point are. Knowing these terms, a specialist will not make incorrect conclusions.
Misinterpreting data
Remember: based on the findings of the website traffic analysis, you will have to make decisions that have consequences. Therefore, it is important to double-check the information received several times. As a rule, inexperienced or incompetent specialists who conduct the analysis incorrectly interpret the information. Also, the reason for incorrect interpretation is often the usual inattention of the specialist.
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You need to analyze traffic correctly. The quality of website promotion depends on it. To get the right conclusions and make effective decisions on promotion based on them, you need to use special SEO tools. Most specialists who analyze website traffic are probably familiar with analytical services from Yandex and Google. You should not forget about the numerous nuances when working with these services in order to eliminate possible problems.