How to Write Articles to Promote a Website: Step-by-Step Instructions

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Step #1. Decide for yourself why you need to promote your site with articles.

The commercial sites we are talking about now are created to increase business turnover. After all, all the activities that take place on the web site aim to increase the company's sales.

An article on a website may have the following tasks:

Custom-made furniture manufacturing . A las vegas email list young competitor company has entered the market, whose main activity is manufacturing sofas. This area requires strengthening before it is too late.

New Year trees and decorations . A new supplier of goods has appeared among the counterparties. Decorations require a good presentation to increase their sales.

Dental clinic . There is no shortage of clients. However, a high status must be maintained so that competitors do not take the first positions.

Psychological help online . An agreement has been concluded with a child psychologist with extensive experience. Now it is necessary to increase the number of client requests for consultation on raising children.

Step #2: Align your goal with the client’s benefits.

It is possible to obtain material benefits only if the client's needs are fully met. Deceiving them, considering them narrow-minded, is a big mistake. You just need to understand what information they need and create a mutually beneficial tandem. Following this principle, you will achieve success.

What you are striving for is clear, but what the client needs is something that needs to be clarified. Find a point of contact between your interests.

Let's assume there is a website of company N that makes custom furniture. The company's clients are residents of St. Petersburg and the Leningrad region.

The company's catalog has standard models, the production of which is possible in absolutely any size. However, the main focus is on designing furniture according to individual orders and its production. The quality is high, there are certificates.

In relation to the target audience, work is carried out in two directions: B2B – furniture for cafes and restaurants and B2C – furniture for apartments and living spaces.

The portrait of a B2C client is as follows: a family man with his own apartment in St. Petersburg or the region. He needs high-quality furniture that will serve him for a long time and will be comfortable and convenient.

The businessman is interested in increasing the sale of sofas.

Here's how you can help a business. In Yandex.Wordstat, we find information about how things are going with queries for this product.