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If you order unique content about your company, tell the copywriter about the stages of its development, highlighting important points, explain what your products and services are, how they differ from competitors.

In addition, it is important to note your investor leads position in relation to competitors: your content should be similar to the site of the most promoted and successful company in the industry, or you want to stand out from the crowd with your material.

Tell the copywriter about the target audience of your content, who it is intended for: young people, directors, managers, etc. What impression should they form after reading the material?

Step 4. Draw up the technical specifications
And of course, the technical task must be filled with specific parameters: establish what volume of text is required (in characters with or without spaces). If you order SEO material, write down the keywords and their number. You can see them in Wordstat.

Be sure to specify the cost of 1000 characters or the entire text, the order completion time and the uniqueness percentage. Agree on the possibility of adjustments and the time during which edits can be made.

You can convey the technical task orally, but there is a risk that the copywriter will not fully understand you. That is why it is better to send it in Word format.

Read also!

"SEO-optimization of the Internet site, or How to conquer the TOP"
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For SEO texts, they provide more specific technical tasks, indicate all possible keys, and give a plan for the future article, which includes ready-made headings and subheadings, usually composed of keywords.

How Often to Publish Unique Content
The more often content appears on a site, the higher the positions of this Internet resource in search engines. This is a fact. If you post material once a day, search robots will start to "live" on your site.

If you can't post articles every day, then make a publication schedule and strictly follow it. Don't forget that it's better to post at least 2-3 new high-quality and interesting materials during the week.

By regularly updating unique content, you will attract excellent traffic to your resource. If your materials are unique and your promotion is competent, the site will gain the trust of Yandex and Google and will get to the top, therefore, traffic will always be high.